A few weeks ago I was doing some reading about some different Web Analytics tools. I came across a tool called ClickTale. This tool really seemed to stand out with some cool features.

The tool was Free so I decided to give it a try. They allow you to track 100 different sessions in a week at no cost. When you are viewing the data it captured it is like you are watching a movie of the users screen.

One Feature that really caught my attention was being able to see how the user interacted with the site. It tracked where the visitor moved the mouse how far they scrolled down the page and where they clicked. 

It seems like such a simple amount of data but it can be used to help improve your website in so many ways. You can use that data and understand what content is being consumed where clicks are being preformed, how much of the content was viewed, and get a true understanding of page view time.

Let’s just look at some of these features and see how you can use it to improve your website.